"Bare Minimum” is the mantra of this French luxury outerwear brand, embodying maximum freedom - both of movement and spirit.

TRUE TRIBE channels this ethos through timeless collections of versatile menswear essentials designed for the outdoors.

TRUE TRIBE achieves a conscious business model that focuses on creating durable garments of quality made from plastic waste.

TRUE TRIBE aspires to be a leading proponent in pioneering the slow fashion movement in Pakistan.

TRUE TRIBE exclusively uses ECONYL regenerated nylon made from discarded fishing nets and other plastic waste to produce its swim and outerwear collection.